iPhone users can now control any part of their automated home from anywhere in the world thanks to the latest product of Promixis LLC - a company headquartered in Santa Barbara, CA.
Girder is the name of this pretty cool software that allows its users to control all the devices at home or at the office, like fans, lighting, air-conditioning, security systems. And now it’s on your iPhone as well.
For more on how it works see the video below.
Promixis LLC is a developer of automation software. Privately held, the company has been on the market since 2004. Its goal is to help mainstream users take full advantage of their connected home and give companies the power and flexibility to automate their business.
The company’s site is located at: www.promixis.com
Written by Krzysztof on December 18th, 2007 with no comments.
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Yet another stylish iPhone case has been released, this time by GizMac. This new case comes as a clear exterior, and also comes with an optional (but included) belt clip.
The Titan Clear case enhances the usage of the iPhone, like a retractable horizontal and vertical stand that’s built into the case itself, allowing several angels of iPhone usage.
You can preorder the Titan Clear iPhone Case from GizMac’s site, for $34.99
Written by patrick on December 18th, 2007 with no comments.
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A recent teardown of the iPod touch by research firm iSuppli suggests that the total cost of components for the 8GB model is $147, or around half of the device’s $299 retail price.
iSuppli’s Andrew Rassweiler believes that the iPod touch will likely serve as a blueprint for future iPods, saying, “We expect the click-wheel versions of the iPod to wane in favor of touch-screen-based models.”
Inside the 8GB iPod touch, iSuppli found around $32 of flash memory chips, supplied by Toshiba, a Samsung-supplied main video-audio chip costing around $13 (along with an additional $12 worth of memory from the chipmaker), and other chips from suppliers including Broadcom, STMicroelectronics, and Texas Instruments.
iSuppli also estimates that the device’s touch screen accounts for nearly $44 of the material cost. Overall, the firm expects sales of the iPod touch to fall in between those of the iPod nano and iPod classic, with Rassweiler saying he expects Apple to sell around 8.5 million touches in the first year.
Read the full story at BusinessWeek
Written by santhosh on December 18th, 2007 with no comments.
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According to a research study by Schneider Associates as well as recognized sources like New Products Magazine and IRI, and surveyed over 1,000 people by Comscore, aimed at finding the most memorable products of the year. Not surprisingly, after the iPhone hit the top of the charts in search terms on Google. Read the full press release below for the rest of the information on the iPhone’s domination.
Nabisco had a great year with its Oreo brand as Domino’s Oreo Dessert Pizza finished at No. 4 and Oreo Cakesters came in at No. 6. Oreo has a long list of co-branding projects, with past partnerships with T.G.I. Friday’s (Oreo Madness), Burger King (Oreo Sundae Shake) and most recently with Baskin-Robbins (Oreo Explosion). This year, strong marketing support of both products, including the popular “Domino’s Oreo Pizza Moustache” ad campaign directed by the Perlorian Brothers, gave Oreo two of the most memorable launches of the year.
“These Oreo branded products aren’t mere line extensions. They are great examples of incorporating long-adored products into innovative new platforms,” said Joan Holleran Driggs, editor of New Products Magazine. “As an ingredient in everything from ice cream to pizza, Oreo cookies have found a home in a broad array of product categories. Every marketer should embrace such strategic thinking.”
An interesting trend arose from this year’s list with three “health-on-the-go” products making the Top 10: alliTM Weight Loss Capsules at No. 5, Diet Coke PlusTM at No. 7 and Subway Fresh Fit at No. 8. Subway continued building its brand with a stunning 90 percent of respondents saying that whether a product is “fresh” has at least some influence on their purchase decision. Seventy eight percent of consumers polled said they look for “whole grains” and 75 percent look for “no trans fat.”
“Consumers are continuing their quest for healthy alternatives,” said Char Partelow, Senior Vice President of Consumer and Shopper Insights at IRI. “Even outside of the top 10, two of the products with the highest awareness among respondents were Dannon Danactive Yogurt Drinks and Hostess 100 Calorie Cupcake and Brownies, reinforcing consumer’s unwavering focus on better-for-you products.”
Recall of new products remained low this year as 77 percent of respondents failed to name a single product in the Top 50 new products launched in 2007, including the iPhone. This is just a slight change from the five-year all-time high of 81 percent who couldn’t recall a product on the Top 50 list in 2006.
“It has become increasingly difficult to launch new products and services that really capture consumers’ attention,” said Joan Schneider, president of Schneider Associates, a Boston-based marketing communications firm, and author of “New Product Launch: 10 Proven Strategies.” “Even with the stunning success of the iPhone, recall is still remarkably low.”
New Product Trends for 2007
The 2007 Schneider Associates, New Products Magazine and IRI Most Memorable New Product Launch Survey asked consumers which trends influenced their purchases most. Seventy four percent said they were more likely to purchase a product if it was “Made in the USA.” Additionally, 67 percent said their purchasing decisions were influenced by the country of origin, perhaps indicating a backlash from the recalls of toys manufactured in China due to concerns over lead paint poisoning.
While the iPhone dominated memorability, just 1 percent of Americans surveyed said it was a “must have” item for this holiday season. Nevertheless, high-tech products still commanded top spots on holiday wish lists. Thirty one percent of all respondents wanted some kind of technology or consumer electronics product, with 9 percent reporting they wanted a flat screen, HDTV/LCD or plasma TV and 6 percent saying they wanted a Nintendo WiiTM (which was No. 2 on last year’s Most Memorable New Product Launch list).
Top 10 Most Memorable New Product Launches 2007
Based on the feedback of 1,024 consumers nationwide, here is the complete Top 10 list, with percentage of respondents who listed the product launch as one they most remember in 2007:
1.) Apple iPhoneTM (37 percent)
2.) Microsoft Windows Vista® (26 percent)
3.) Febreze® Candles (14 percent)
4.) Domino’s Oreo® Dessert Pizza (10 percent)
5.) alliTM Weight Loss Capsules (10 percent)
6.) Oreo® Cakesters (10 percent)
7.) Diet Coke PlusTM (9 percent)
8.) Subway Fresh FitTM Meals (8 percent)
9.) Motorola Razr2TM (8 percent)
10.) Listerine Whitening® Quick Dissolving Strips (7 percent)
Survey Partners
Schneider Associates is a full-service marketing communications agency that launches products, services, companies and communities. www.schneiderpr.com and www.launchpr.com
BNP Media’s New Products Magazine is devoted to providing information on new food and beverage products from concept to consumer. www.newproductsonline.com
Information Resources, Inc. (IRI) is a global leader in providing consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. www.infores.com
comScore is a market research firm and global Internet information provider that measures the digital age. www.comscore.com
The Annual Most Memorable New Product Launch Survey identifies which product launches are most memorable to consumers each year. Now in its sixth year, the survey was based on feedback from 1,024 respondents aged 18 or older and was conducted online in the United States during November 2007 by comScore. The complete survey results can be downloaded at schneiderpr.com/news.
Written by patrick on December 18th, 2007 with no comments.
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Apple’s support of Java in Mac OS X continues to be totally pathetic, as Alex Popescu points out.
I’m usually calm and trying to understand the decisions some are making. But this is f%^$% unbelievable: Apple has released a developer preview of Java6, but it is meant only for 10.5.1 or later. Are they kidding me? A guy has been able to build Java6 for Mac by his own, has packaged it for both Tiger and Leopard, and Apple comes out 1 month later with a 10.5.1 only? That’s incredible arrogant.
Yeah, and it’s only for 64-bit Macs, so first-gen Intel iMacs, MacBook Pros and MacBooks are out of look. BOO. When a hobbyist can put together more useful and broad implementations of a freaking API than you can, it’s time to wonder why you even bother. Come on, Apple. What’s the deal?
Unbelievable: Apple releases Java6, but… « mindstorms
Via Digg. Image from the Apple Collection
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Tags: apple, java, developers, pathetic
Written by Petemortensen on December 18th, 2007 with no comments.
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