A Retroactive Look at the Design Strategy of the iPhone and iPod touch
With a new iPhone all but guaranteed to be announced Monday, there’s never been a better time to perform a quick post-mortem on the existing multi-touch devices from Apple. Though the iPhone has been talked nearly to death, one topic that has gone relatively unexplored over the 18 months since the unveiling of the iPhone is the strategy behind its design. People have talked plenty about its design, of course, from the loved-or-hated chrome bezel to the iconic but somewhat-too slippery back edge to the software and the revolutionary touchscreen interface. That’s all fine, but those are all aesthetic and functional choices. At a more fundamental level, the iPhone constituted a strategic move by Apple into the mobile phone market. And it’s here where the look, feel, and positioning of the iPhone are most fascinating. The iPhone was explicitly designed to rapidly drive the adoption of technologies that most people had never even contemplated before, and it’s been an overwhelming success. To learn why and to hear what this might mean for the second iPhone, click through!
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Written by Pete Mortensen. Read more great feeds at is source WEBSITE
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