Apple iTunes Movie Rentals Announced

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Coming as a feature for the late iTunes 7.6, the ability to purchase rental copies of movies has finally arrived.

Costing a meager $3.99 for new rentals ($2.99 for older movies), you get the option to rent movies cheap instead of being forced to buy them if you wanted to watch them. HD quality movies, new and old, are reserved for Apple TV, at $4.99 and $3.99 respectively. The actual quality of both kinds of videos are DVD-relative - that is, HD movies are DVD quality, while iTunes are near DVD quality.

Movies downloaded via iTunes are usable via Mac/PC or your mobile viewing device, but Apple TV-downloaded presentations are limited only to Apple TV. The time limit on movies starts when you watch one that’s been rented within 30 days of purchase, which gives you 24 hours to watch it as much as you want (but you can wait up to 30 days before starting the timer, if you choose).

You’ll need the latest version of Quicktime to access this feature with iTunes, apparently, but that’s no problem since it’s a standard with Apple products.

The rental feature is available as of last Tuesday, the 15th.

Thanks: Macworld

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