Could Apple be in trouble for using the “Touch†name even though HTC beat them to it?
So first Apple had some legal trouble with Cisco of the iPhone name, and now they appear to be back at it again. This time they are hitting on the HTC Touch name with their new iPod Touch.
A trademark lawyer has already stated that for the most part, the names are different enough to avoid a lawsuit based solely on that fact, but combined with the highly similar functionality, well that’s another story. Mr. Chou over at HTC is quoted to have stated his opinions on the matter, including the fact that he thinks Apple naming their product the iPod Touch is a compliment to the product his company has produced.
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Written by James Allan Brady. Read more great feeds at is source WEBSITE
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MacWorld Reflections: Apple Makes Hasty Exit, Stage Right
Today’s was the first MacWorld keynote I’ve missed in three years, and I have to say, I really didn’t miss anything. But then again, it was quite clear Apple was making a half-hearted showing as it was, revealing none of the products people are most excited about <cough>Mac mini</cough> and announcing several products that are either predictable, uninspiring, or just plain obnoxious toward consumers. Is anyone excited about variable iTunes song pricing who doesn’t work for a record label? Anyone? Or how about the “Indiana Jones” effect for iMovie 09 so you can have a fake plane fly over a fake globe to represent travel? This was worth gathering the world’s technology media?
It’s probably for the best that Steve Jobs didn’t show.
But all of the above was apparent to anyone watching. What was left implicit, though it was communicated loud and clear, is the fact that Apple now has to put its money where its mouth is, having dismissed MacWorld’s trade show atmosphere, and put together some truly special product launch events very quickly. The biggest advantage to not making the first Tuesday of January the holy grail of Apple announcements is that Apple can announce products when they’re ready and as it suits them, instead of forcing stuff to be ready ahead of time for MacWorld (and to beat out the CES news cycle). In other words, Apple should let the rest of the month pass, and then make a major hardware introduction on every Tuesday in February, culminating in a press event on the last Tuesday of the month to unveil the much-anticipated new Mac mini (and with the 32-gig iPhone coming somewhere beforehand).
At the end of the day, Apple is probably logically right that MacWorld doesn’t make sense for them anymore. I think it’s ungrateful, given how much the enthusiast community saved Apple during the mid-’90s, but it probably is the right thing from a business standpoint. But it also feels like they deliberately left a lot out of today’s announcements, as if to emphasize their rejection of the trade show model. It just felt cheap, you know?
Written by Pete Mortensen. Read more great feeds at is source WEBSITE
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