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Apple just premiered the very first iPad commercial during the first ad break of tonight’s Academy Awards. It was very good, just a rock song and demoing every imaginable feature while continually rotating from portrait to landscape. We’ll post as soon as Apple or Youtube does. Embed from Engadget now in post. Real Apple version [...]
Written by Pete Mortensen on March 7th, 2010 with no comments.
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Modern day hippies and endless jamming may not be among the first images that spring to mind when you think about Apple’s products and customer base, but check this promotional video for the premier Jam Band confab in the United States, the High Sierra Music Festival, and see how well the two play together.
High Sierra [...]
Written by Lonnie Lazar on February 12th, 2010 with no comments.
Read more articles on Advertising and Apple and Humor and News and Steve Jobs.
Although Guy Day is, as pictured, about as far away from the har- boozing, womanizing, red-meat-eating Don Draper type as a 70s-style pompadour will get you, he was one of the country’s quintessential ad men for decades.
Everyone reading this blog knows his work: as the president of the acclaimed Chiat / Day advertising agency, [...]
Written by John Brownlee on January 26th, 2010 with no comments.
Read more articles on Advertising and Apple and Macintosh and News.
Fantastic interview by Doug Evans and Alan Pottasch with Steve Jobs from 1993 about Paul Rand, widely regarded as one of the greatest corporate identity designers ever (think IBM, UPS, ABC). Rand designed the logo for NeXT (below), which very quickly helped to build the company’s brand without a massive ad campaign.
Seeing Jobs talk about [...]
Written by Pete Mortensen on January 25th, 2010 with no comments.
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Apple’s latest iPhone ad revisits that old holiday chestnut “The 12 Days of Christmas” with a lucky smartphone owner breezing through the rigors of the season with a few effortless finger scrolls.
The coolest one, the last, turns on your Christmas tree. Though Apple has added a page on iTunes of apps featured in ads, this [...]
Written by Nicole Martinelli on December 17th, 2009 with no comments.
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