While it’s taken as writ that we cultists tend to be creative types, a recent study from the Fuqua school of business at Duke University seems to indicate that simply seeing an Apple logo makes you more creative.
The researchers conducted a number of experiments, one of which was showing the logos for fractions of a second to create a subliminal impression, and in all cases those who’d seen the Apple logo scored higher on standardized creativity tests than those who’d seen the IBM logo or no logos at all.
Keith Sawyer in his Creativity and Innovation blog has got a great write up on the paper if you don’t feel like sorting through all the academic stuff in the published paper (I managed to get through 5 whole pages before turning to Keith’s excellent article).
UPDATE: Microsoft says this was their attempt to make the worst internal video ever. MMM…yeah. Interesting spin…
I’ve been wrapping up an all-intensive project at work lately, but I have to break my silence for this: “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band. I don’t really know where to begin. I guess I will just say this. I have no idea if Apple makes lame Bruce Springsteen parody music videos to inspire its channel sales teams, but if it does, I have to assume that it uses better lyrics than “Talk up our Microsoft Application Virtualization…See what’s on employee’s laptops with AIS and MDOP!”
EPIC FAIL, MS! And if anyone is actually inspired to sell more Vista based on this, really think about switching your job. I mean, damn.
UPDATE: Microsoft says this was their attempt to make the worst internal video ever. MMM…yeah. Interesting spin…
I’ve been wrapping up an all-intensive project at work lately, but I have to break my silence for this: “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band. I don’t really know where to begin. I guess I will just say this. I have no idea if Apple makes lame Bruce Springsteen parody music videos to inspire its channel sales teams, but if it does, I have to assume that it uses better lyrics than “Talk up our Microsoft Application Virtualization…See what’s on employee’s laptops with AIS and MDOP!”
EPIC FAIL, MS! And if anyone is actually inspired to sell more Vista based on this, really think about switching your job. I mean, damn.
What I’m going to say will likely disturb some folks, particularly in light of the fact that iTunes just became the #1 music retailer in the world this month. But work with me a little.
The online music revolution has not occurred, yet.
That’s it. No wild speculation, or tin-foil hat accusations, (and yet your characteristic sensationalism remains –ed)
That is the whole of the thing. While other industries have seen often dramatic effects on their business as a result of the internet, the music business is much like it was when my dad had a music store 20 years ago. Consumers still shop, they buy records, or singles they’re interested in. In short, online music has not been changed by the internet (save for the piracy aspect), it remains the same “Buy and Consume” metaphor it has always been.
In the spirit of disrupting future software patents by publishing prior art, after the break we’ll discuss in detail exactly how Apple could change all that.
It’s been a long time now since Jeff Goldblum was the face and voice of Apple, but YouTube user notatypewriter provides a remixed blast from the past that reminds why the past is the past. Taking a holiday ad from 1999, the video and audio was slowed down about 30 percent, resulting in the ultimate Apple pitch man: Hammered Jeff Goldblum! “I’d say…Internet?” Genius.
