
Melodis Corporation looks to make manual searching and scrolling for telephone contacts a thing of the past on your iPhone with its free Voice Dialer, available now on the AppStore.
“Dialing by voice is a much simpler, more natural interface than scrolling through a long list of contacts,” says Keyvan Mohajer, president and chief executive officer of MELODIS Corporation. “Many voice-based dialers are unacceptable because they are too slow, particularly as the number of contacts grows,” he adds, saying, “The Melodis Voice Dialer scales easily to deliver speed and accuracy whether the user has 10 contacts or 10,000.”
Users can search for contact information or dial contacts automatically using different voice commands. For example, users can say “Michael Smith”, “call Michael Smith”, “call Michael”, and so on. Saying “call” before the name automatically dials the number. Users can also specify whether they want to call the contact at home, at work or on their cell phone.
The app uses the company’s proprietary Crystal Engine, which avoids the traditional approach of voice-to-text conversion for search, which the company claims can achieve higher accuracy compared to existing solutions.
Unlike Google’s Voice Search capability, which allows users to simply raise the phone to the ear and begin speaking, Melodis requires the touch of a button on the phone’s surface to activate its voice reception. The app is free, though supported by what the company describes as “non-obtrusive mobile advertising.”

Written by Lonnie Lazar on December 4th, 2008 with no comments.
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On Monday night’s Colbert Report, the most feared television journalist in America let it be known he was none too happy that his Christmas Special Soundtrack was 15 spots down from Kanye West’s top selling album on iTunes. He called for the Colbert Nation to crash Apple’s iTunes servers at 5pm EST on Wednesday to vault his record to the top position and “force Kanye to admit I am the voice of this generation, of this decade.”
As of Tuesday night, Stephen Colbert’s disc had moved up two spots to #14, but his new rival, at this writing, is Britney Spears, whose album Circus is presently iTunes’ top seller.
There has been no word from the Colbert camp calling off the flashmob, nor comment regarding whether West’s arrogance remains in need of a takedown now that his record is no longer in first position. Knowing Colbert’s own reputation for having an outsized ego, however, it’s likely he’s still looking for a big bump in the polls on Wednesday.

Written by Lonnie Lazar on December 3rd, 2008 with no comments.
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Ahead of what is likely the most nervously anticipated Holiday Season for retailers in more than a generation, Apple joined the Black Friday bandwagon Tuesday, announcing a “one-day-only holiday shopping event” for the day after Thanksgiving.
Subscribers to Apple’s Inside Apple News received an email Tuesday announcing the company’s “biggest shopping event of the year” and visitors to the Apple online store found promises of “dozens of great iPod, iPhone and Mac gift ideas” good for Friday only. No word yet on what Friday’s pricing is going to look like or what items in the catalog will be on sale.
Now that Apple holds such a prominent place in the retail trade the company should be expected to follow many of the industry’s marketing rituals, but it’s probably a safe bet they are a little less nervous in Cupertino than in, say, Minneapolis (home of Best Buy) or Bentonville, Ark. (world headquarters of Wal-Mart).

Written by Lonnie Lazar on November 25th, 2008 with no comments.
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Green is the new black. And once again Apple is in the forefront, for better or worse, of a coming trend. It’s hard to imagine any technology company having the stones to advertise its products as good for the environment, which, to be fair, Apple doesn’t say here.
But the ad does tout the new notebook line’s aluminum enclosures and glass screens as 100% recyclable, points out that their power consumption is less than that of a light bulb and says they are mercury free. All steps in the right direction, to be sure.

Written by Lonnie Lazar on November 25th, 2008 with no comments.
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Forget about what they manage to crank out of Cupertino. What is it about Apple that drives such innovation all over the rest of the globe?
Written by Lonnie Lazar on November 10th, 2008 with no comments.
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