I had the great fortune to attend an early screening of WALL*E, Pixar’s latest feature film, on Tuesday night. And, like just about every Pixar movie ever, it’s absolutely phenomenal. As much as I love Apple, I have to admit that the output of Steve’s other company is a lot more consistently excellent. Even more wonderfully, WALL*E is filled with references to Apple. It’s a fun bonus in an already great film.
Lots of people have remarked that Apple Design Chief Jonathan Ive was involved in designing EVE, the sleek, white, glossy robot that WALL*E falls in love with. As much as she resembles an older iPod, however, the cleverest thing about EVE is that she appears to have no seams in her surface, though they appear when she lifts her arms. There’s even one scene (pictured) where WALL*E tries to find her hand while it’s in locked position, and he struggles to find the gaps — an obvious reference to the notoriously difficult-to-open iPod or iPhone.
But the Apple references run deeper. Every morning, WALL*E opens up a solar array in order to charge himself up for the workday to come. Hilariously, as soon as he reaches 100 percent power, the classic Mac booting chime goes off. And it’s definitely the older sound — it’s quite tinny. I’d bet they taped it off of a Quadra rather than a current Mac.
One last Apple reference: WALL*E’s favorite way to unwind is to watch an old VHS tape of the Barbra Streisand movie Hello Dolly (it’s OK; it is actually totally weird, if in a sweet way). But that tape then plays through a circa 2006 video iPod, which WALL*E then magnifies with an enormous lens into a projection screen.
WALL*E: Come for the love, stay for the Apple in-jokes. What could be better than that?
Kevin McLaughlin writes for Channel Web, an IT Channel News source, Microsoft’s biggest hiring spree in eleven years has been looking to fill spots in its Mac Business Unit.
In a recent post to the Office for Mac Team blog, Craig Eisler, general manager of the Mac Business Unit, announced the hiring campaign and highlighted the unique place the group occupies within the Microsoft galaxy. “We are the brightest, coolest, and most interesting business unit at Microsoft— if we do say so ourselves,” Eisler said in the blog post.
Office 2008 for Mac has been selling “really well” since its launch in January, according to Sonny Tohan, CEO of Mac Business Solutions, an Apple specialist based in Gaithersburg, Md.
“Microsoft finally started taking advantage of some of the core technologies and user interface features in OS X,” Tohan said, and Apple partners worldwide see the changing landscape in Redmond as evidence of the robust health and continued emergence of their preferred platform.
The addition of support for Exchange in the iPhone and the coming proliferation of 3rd party iPhone apps should keep Microsoft’s Mac Business unit busy for the foreseeable future. “Microsoft needs to compete in a space of growth since the PC market is in a state of decline, and I’m sure they’re looking at writing applications for the iPhone,” according to George Swords, marketing manager at PowerMacPac, an Apple solution provider in Portland, Ore.
BusinessWeek has an interesting but slightly over-the-top story about the misery the iPhone 3G will inflict on the rest of the wireless industry. It’s quite maudlin in its focus on the needs of the establishment wireless service providers. It even seems to mourn threats to the dominance of the existing wireless carriers. Perhaps the only news to glean in between the forecasts of doom is that Palm, once the dominant player in Smart Phones is now too niche to merit a mention in a round-up story like this. Apparently, the hole Palm needs to climb out of is so deep that the iPhone 3G’s coming ubiquity doesn’t even make things worse.
Apple’s alliance with American Idol has caused me some discomfort this year, so I always do my best to mock the entire enterprise. As eagle-eyed reader Scott noticed, the recent iTunes and Idol charity event Idol Gives Back tends to, ahem, “borrow” the design language of a York Peppermint Patty. I’m sure this was Fox’s designers rather than Apple, but still…
My ambivalence toward the MacBook Air is pretty well-known. While I think its basic idea is compelling, Apple’s execution just leaves too much to be desired with just one USB port, terrible iPod hard drive, and no mobile broadband radio. This parody from Lenovo that’s been circulating to its suppliers in China sort of sums up the flaw in Steve’s vision for a truly wireless laptop. I mean, how can you release a machine with one USB port when the iPod and iPhone both need to be synced over USB and not WiFi?
Bonus points for the warbly parody of the MacBook Air song.
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