Apple COO Tim Cook gave the following comment during last weeks Goldman Sachs Investment Symposium:
"We just received word on Monday that Apple surpassed Dell as the number one supplier of portables to US higher education for 2007," Cook claimed. "The ceiling for the Macs is nowhere in sight. Even if the market itself isn't growing, for us, switching Windows users is an enormous opportunity," Cook said.
This is great news, and can be supported by the numerous images of college lecture halls dominated by the Apple symbol. This story comes accompanied by the latest Apple idea, 'iPhone University'. Apple's laptops are highly appealing in education due to their durable, reliable nature, as well as the many great graphic and textual applications for macs only.
Written by Will on March 3rd, 2008 with no comments.
Read more articles on Apple and Education and Laptops and Life and MacBook and MacBook Pro and Tim Cook and iMac.
Jonathan Ive is a talisman to Apple, albeit a reclusive one who is generally unknown to the world and doesn't like personal questions in interviews. But despite all these 'shortcomings' on his part, he is still an essential part of the make-up of AAPL corp. In fact, once Ive, Jobs and Wozniak leave Apple (probably within the next 10 years) I would bet Apple will seriously struggle to maintain the market share it now has. But whereas the two Steve's make up the more public side of Apple, Ive is (and has been for the last ten years) the creative mind at work, behind the scenes. Who is behind some of the most revolutionary designs over the last decade? Ive- and yet if you mentioned him to Joe Bloggs you wouldn't get a whisper of recognition.
Since Ive rejoined Apple as Senior Vice President of Industrial Design back in 1997, Apple's standing in the technology market has distinctly shifted. Ive dreamt up the brilliant (if risky) iMac G3 in 1998, and from that point onwards a long list of commercially successful and world-renowned products have come out of Cupertino, all based on exactly the same principal as the iMac: simplicity sells. Since the original CRT screen iMac (I know you remember those screens which took up half the desk), every new incarnation has been smaller and more powerful, which if you think about it, isn't exactly the most complex idea. Yet, year on year, Apple's market share is growing, most evidently this quarter, where the combined influence of the iPhone, new iPod lines and the new iMac have all contributed to massively boosted sales, whereas other companies are lagging behind. All three of these product (lines) share strong design parallels- they're all sleek, solid, one part pieces of technology. There are no moving elements: what you see is what you get. As the old saying goes: anyone can use an Apple, and unlike most similar claims, this could be true.
To avoid waffling on about how much I love this company (a huge deal, just for the record) I'm going to cut straight to the point: Ive's idea of ergonomic simplicity has saved this company: on how many other computers do you find slot load disk drives and a magnetic power adapter? None, is the answer, and for this reason, Apple is king of the hill.
Written by Will on October 9th, 2007 with no comments.
Read more articles on Apple and Computing and Ergonomics and Jonathan Ive and Steve Jobs and Steve Wozniak and Technology and iMac and iPhone and iPod and mp3 players.
And not like the Iceman like you have to do a hard reset and lose all your unsaved work. Word from the Apple crew is that it’s the nifty little ATI Radeon cards that are FUBARing things.
Wanna know what the worst part is? You guessed it, Apple has no solution so far.
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Written by James Allan Brady on October 4th, 2007 with no comments.
Read more articles on Apple and Apple Firmware and Repair and iMac.
Gizmodo posted some spy shots yesterday of what their sources claimed was the new iPod nano. They were forced to take them down when Apple Legal intervened, claiming the photos were their "intellectual property". I really can't accept that this is the new iPod nano- Gizmodo have taken down the photos but the monstrosity you see above is a near perfect rendering of the iPod seen in the spy shots.
However, I strongly believe that these photos are fake; the age-old rumour logo that if Apple Legal is all over a photo/story then it is real seems to be losing its power at the moment. Why didn't Apple remove the photos of the new iMac keyboard? They were around for ages before the new iMac was released, and Apple didn't intervene at all. Perhaps, they have noticed that many technology sites put stock in the fact that Apple Legal intervenes, the rumours are true. This could just be an attempt to mix things up... for my sake, I hope so- that iPod has to be the ugliest incarnation yet, and the "nano" part doesn't really fit it any more. Of course- it could be prototype, but even that doesn't bode well: how could they even consider making this?
The new iPod nano advert:
"Pencil thin, but really wide. Introducing the widePod"
Lets just say it doesn't exactly fit in with Apple's brand image...
Written by Will on August 23rd, 2007 with no comments.
Read more articles on Apple and Electronics and Gizmodo and Imac keyboard and Technology and iMac and iPod and ipod nano.
Although it may be a little early to tell how the new iMac will fare over long-term ownership, outfits such as Cnet and Ars Technicha have already undergone an intensive reviewing process of the new iMac, released on Tuesday. The overall consensus? That the new iMac is a solid upgrade, both in terms of cosmetic changes and the upgraded interior components. Initial impressions have been generally positive, although the same can't be said for iWork '08- but more on that later. I must admit I wasn't entirely won over by the new super-glossy glass screen, which Apple seem to love- I deliberately chose the matte black screen on my Macbook Pro because the glossy one picks up reflections and dust too easily. However, Ars Technica have said it doesn't bother you when looking head-on at the screen at it isn't generally an issue due to the brightness of the new Apple LED screens, something which I can vouch for.
Other positives have been the keyboard, which is ultra-thin but maintains a certain weight to it which prevents it from sliding around the table. I also heard today that the new iMac is one of the largest pieces of technology to be made out of a single piece of metal- the aluminium casing is one piece, and the sole screw on the exterior is for easy access to the RAM housing. That's pretty impressive, and given this you would expect the iMac to have heat and noise issues, although both Cnet and Ars are confident that these aren't an issue.
All in all, another triumph for Apple. Despite this, I think that SmugBlog writer
Don MacAskill's article titled "Where's The Mac" is really on the money- there is a huge hole in their desktop market at the moment between the all in one iMac and the expensive Mac Pro. Here's another few links- this time to the in depth
Ars Technica review of the new iMac and the
CNET review, which named the 20" iMac as the Editor's choice.
Written by Will on August 10th, 2007 with no comments.
Read more articles on Apple and Brushed Metal Imac and Computers and Technology and desktop and iMac.
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Yes, it is really that ugly...
