所有標誌指向iTunes電影租務的公告星期二的Macworld商展; 那是在a以後被總結的結論 Bloomberg report quoted “people familiar” with Apple’s upcoming addition to the media download service. Newcomers Warner Bros. and Fox will join existing studio partners Paramount, Walt Disney Co. and Lions Gate Entertainment Corp. in making their films available for temporary download, priced at $3.99 for 24hrs.

iTunes to get movie rental upgrade

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Video Rental is a Better Business for Apple Than Movie Sales

Image via Sydney Morning Herald

BusinessWeek reports that sources claim Apple has a deal with Fox, Warner Bros., Paramount, and Lionsgate to allow sales, rentals or both through iTunes. If so, this could prove a huge boon for Apple. At last year’s All Things D conference, CEO Steve Jobs referred to its digital television device business as “a hobby.” Though promising an iPod for the living room, the AppleTV has been quite slow to catch on by Apple’s recent standards. That’s according to sales estimates from analysts and also anecdotal evidence: I’ve been to a lot of geeks’ houses in San Francisco and never seen a single AppleTV in the living room.

At this point, I’m ready to admit that Apple’s assumptions for the movie market were flat-out wrong — barely anyone wants to own movies in download format alone. I haven’t bought a single film myself, but there have been plenty of times when I would gladly rent a movie download — it’s faster than NetFlix and easier than walking down the street to Blockbuster. At the same time, for the movies I love, I want a tangible artifact to hold onto. I want to explore their special features and revisit favorite scenes. At the moment, Apple’s downloads are worse than what I can get at the store. But a rental? Heck, if it means staying on the coach, I’m in. Especially if it’s less than $3.

BusinessWeek via EpiCenter

Written by Petemortensen on January 8th, 2008 with no comments.
Read more articles on Rumors and iTunes and Apple.

One step closer to wireless iTunes sync

With the iPhone and iPod Touch both having WiFi, it’s mightily confusing that Apple are yet to enable wireless synchronisation with iTunes rather than having to directly dock the gadgets with your PC or Mac. Developer francisois agrees, but rather than grumble under his breath has instead set to work with his own software, iPhone iSync, that’s attempting to unlock that functionality.

iPhone iSync