
Nintrozac is an artist and co-founder of GeekCulture, a high-tech humor web site, thriving online community and, according to the artist, purveyor of fine propeller beanies. She says she’s always wanted to take contemporary technology subjects and render them in old style media, and has been offering her acrylic and oil paintings on canvas by auction since December 2007. “I love working with digital images on my Mac, but there is something extremely satisfying about creating with paint and a canvas,” she adds, and describes the paintings as “based on my work at the The Joy of Tech. The subject matter will usually be geeky and techy; the people, places, and things that make up geek culture.”
Her latest work is titled, “The Introduction,” a painting of Steve Jobs unveiling the MacBook Air at Macworld 2008, shown above. Click through in the gallery below to see some of her past work.

Written by Lonnie Lazar on September 29th, 2008 with no comments.
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Adobe announced its “biggest ever” product release on Tuesday. The Creative Suite 4 product family, a new series of media applications scheduled to ship in October, features tightly integrated workflow solutions designed to advance the creative process across print, Web, mobile, interactive, film and video production.
The entire product line includes Adobe Creative Suite 4 Design editions, Creative Suite 4 Web editions, Creative Suite 4 Production Premium and the Creative Suite 4 Master Collection.
Photoshop, the most widely used Adobe product, will take advantage of new graphics processing unit (GPU) hardware in the CS4 edition ($699) to deliver a smoother pan and zoom experience, allowing users to easily edit images at even the highest magnifications. For an additional $300, Photoshop CS4 Extended give users the ability to manipulate 3D imagery, such as painting directly on 3D models and surfaces, merging 2-D files onto 3D images, and animating 3D objects.
InDesign, Adobe’s page layout program, also comes in for some interesting upgrades, including a feature that highlights potential production problems in real-time from within the layout and directs users to the problem area to resolve the issue. Other new features make it easier to create and manage long documents such as manuals and textbooks, including a Conditional Text feature that lets users quickly produce multiple versions of a document for different uses such as multi-lingual documents or Teacher/Student materials.
Below we reproduce Adobe’s comparison chart to help give you an idea of the range of options available in the new applications and their bundles, but be sure to visit the Adobe website for detailed information and several arresting demos of the kinds of work supported by these products.


Written by Lonnie Lazar on September 23rd, 2008 with no comments.
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Author and Mac guru Adam Engst has just released the third edition of Take Control of Buying a Mac, in which he talks about what’s new and what hasn’t changed about buying a Mac since the Intel transition. The book reviews why hard drive size isn’t important, but RAM is, and why an iMac may be your best choice. Laptop or desktop? Which laptop? Engst delivers answers to these questions and more in the 98 page book.
The book features a chart of Apple’s model launches over the last 5 years to help predict when new Macs will appear and worksheets help you match your needs and budget to the right model Mac. Engst explains when readers can purchase to get the most bang for their buck, compares different venues for where to shop, gives advice and step-by-step instructions for transferring files from an old Mac to the shiny new one, and offers thoughts about how to get the most out of the Mac that’s being replaced. The book costs $10 and is available at Take Control Books.

Written by Lonnie Lazar on September 19th, 2008 with no comments.
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PC user in “I’ve got a beard” shocker!
Leander already wrote about the new Microsoft ads, noting that they convincingly portray “the PC as part of global culture, unpretentious and down-to-earth”.
But, really, they say very little. Instead of finding these adverts a refreshing antidote to the brash and somewhat tiresome arrogance of Apple’s ads, they just come across as a feeble and overly defensive response, like a weedy geek whimpering “stop picking on me, dammit!” Microsoft should have blazed on to the scene, proving its worth and reasoning why it’s better than Apple, or at least hammered home its point with a little humor.
Instead, we get dry, by-the-numbers, designed-by-committee adverts that are borderline nauseating. Little more than a self-congratulatory pat on the back, they tell us what we already know: lots of people use PCs, and PCs can be used for diverse things. Thrilling. They don’t say lives can be made better by using PCs, nor do they provide any compelling reason whatsoever to check out Microsoft’s output over the competition. (Possible exception: beard lovers.) They’re also dull, unimaginative and unoriginal, riffing weakly off of Apple’s ideas, rather than Microsoft coming up with its own. While that might make them very relevant to Microsoft, that doesn’t make them good adverts.
Apple’s gains on Microsoft haven’t been down to advertising—in fact, one might argue that Apple’s advertisements actually put many people off the brand. Instead, they’ve been down to user experience, and rallying against complacency. Until Microsoft can offer similarly persuasive arguments, I can’t see its adverts convincing anyone to stick with ‘PC’, let alone switch to it.

Written by Craig Grannell on September 19th, 2008 with no comments.
Read more articles on Advertising and Media and Opinions.

PC user in “I’ve got a beard” shocker!
Leander already wrote about the new Microsoft ads, noting that they convincingly portray “the PC as part of global culture, unpretentious and down-to-earth”.
But, really, they say very little. Instead of finding these adverts a refreshing antidote to the brash and somewhat tiresome arrogance of Apple’s ads, they just come across as a feeble and overly defensive response, like a weedy geek whimpering “stop picking on me, dammit!” Microsoft should have blazed on to the scene, proving its worth and reasoning why it’s better than Apple, or at least hammered home its point with a little humor.
Instead, we get dry, by-the-numbers, designed-by-committee adverts that are borderline nauseating. Little more than a self-congratulatory pat on the back, they tell us what we already know: lots of people use PCs, and PCs can be used for diverse things. Thrilling. They don’t say lives can be made better by using PCs, nor do they provide any compelling reason whatsoever to check out Microsoft’s output over the competition. (Possible exception: beard lovers.) They’re also dull, unimaginative and unoriginal, riffing weakly off of Apple’s ideas, rather than Microsoft coming up with its own. While that might make them very relevant to Microsoft, that doesn’t make them good adverts.
Apple’s gains on Microsoft haven’t been down to advertising—in fact, one might argue that Apple’s advertisements actually put many people off the brand. Instead, they’ve been down to user experience, and rallying against complacency. Until Microsoft can offer similarly persuasive arguments, I can’t see its adverts convincing anyone to stick with ‘PC’, let alone switch to it.

Written by Craig Grannell on September 19th, 2008 with no comments.
Read more articles on Advertising and Media and Opinions.