iProduct Placement: The Rocker

The mildly entertaining redemption story of The Rocker hinges on a Mac. Serial-geek actor Rainn Wilson (Dwight Schrute from The Office) plays an almost-been heavy metal drummer called Robert Fishman. His niece, annoyed that she can’t do her homework, uploads a video of his sweaty practice session from her iMac. It goes viral. The rest is history.

Written by Nicole Martinelli on November 14th, 2008 with no comments.
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iProduct Placement: Zack and Miri Make a Porno

Not exactly hot under the collar to see this movie, since by most accounts it is a rom-com gone wrong, but Zack and Miri Make a Porno is a hotbed for Apple product placement.

The trailer features an ailing iBook, showing us exactly how desperate our two young friends are for cash. The movie also has a part for Justin Long, “Get a Mac” Apple adman as a gay porno star, leaving at least one person to suggest the actor is an Apple endorsement, too.

Written by Nicole Martinelli on November 5th, 2008 with no comments.
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Download: Avex DVD to iPhone trial (Windows) (From iPhoneWorld.ca - not for republishing)

iPhoneWorld.ca . .Got too many DVDs in your collection? Would like to transfer them to the iPhone? In this case you could give a try to Avex DVD to iPhone, a program for Windows that allows you to...

[[iPhoneWorld.ca: above you've seen a preview of an original iPhone World article. You can read it and more www.iPhoneWorld.ca news at http://www.iphoneworld.ca/iphone-world/news/ . Also check our new forums at Forum.iPhoneWorld.ca ]]

Written by james on October 24th, 2008 with no comments.
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iProduct Placement: “Nick and Norah’s Infinite Playlist”

Given the title, there had to be some Apple action in this teen flick revolving around mix-CDs, break-up mixes and all-night quest in Manhattan for a band called Where’s Fluffy?

Norah (Kat Dennings) discovers something in common with Nick (Michael Cera) by scrolling through his iPod.

She declares: “You’re, literally, like, my musical soulmate.”

The line has sparked off a debate about whether personality is really defined by playlist.

Written by Nicole Martinelli on October 20th, 2008 with no comments.
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iProduct Placement: Confessions of a Shopoholic

Movie stills for forthcoming chick flick “Confessions of a Shopoholic” show star Isla Fisher sitting in front of a MacBook. She’s pretty in pink and so is her computer case.

The movie, based on Sophie Kinsella’s book of the same title, is about a 25-year-old financial journalist who can’t stop overheating her credit cards. And finds a wealthy husband. Or something like that.

Film producers didn’t have to go to far to put a Mac in the movie.

On page 335 of the book, the Becky Bloomwood character has “a crisp copy of the Financial Times under one arm, a pair of tortisehell glasses perched on my head, my clunky executive briefcase in one hand and an AppleMac laptop (sic) in the other. Maybe I over did it.”

Nah, we think it’s just the right touch.

Written by nicole_martinelli on October 6th, 2008 with no comments.
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