UK iPhone carrier O2 has finally announced their pay-as-you-go contract prices for the iPhone 3G. Starting September 16, the device will be available without a contract from O2, Apple, and Carphone Warehouse. The unsubsidized price of the device will be £349.99 (US$630) for the 8GB model and £399.99 for the 16GB. Interestingly, this price includes Wi-Fi and data network access for 12 months after activation, and only afterward will users need to sign up for a £10 monthly subscription. However, Apple warns that Visual Voicemail and call merging will not be available on contract-free versions.
Thanks for the tip, Ash!
Written by Edward Kirk on September 5th, 2008 with no comments.
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Apple and O2 have been taking hits recently for poor sales performance of the iPhone in the UK, with would-be users complaining that the price is too high and those who have taken the plunge having problems with coverage. Nevertheless, O2 have been calling it the “fastest selling device [we’ve] ever seen” and the company estimated 100,000 handsets would be activated in the first fortnight of availability. Sources close to AppleInsider, however, cast a different light, claiming that the flagship Regent Street Apple store was still working from stock delivered prior to the 9th November launch.
 
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Written by Chris Davies on November 27th, 2007 with no comments.
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As predicted, the launch of Apple’s iPhone in the UK hasn’t been as smooth as its US counterpart. Although preliminary research indicates awareness of the slick handset is high - with three-quarters of British customers stating that they were aware of the iPhone and more than a quarter expressing some degree of desire for it - a mere two-percent have put it on their Christmas shopping list with price the single most dissuading factor. Analyst Richard Jameson, of research firm GfK NOP, blamed existing cellphone culture and the curse of the network subsidy as the primary stumbling blocks:
“We must take into account that the UK mobile market’s success has been down to subsidised handsets, so the iPhone’s price really stands out. Consumers are not used to paying in excess of £200 for a phone” Richard Jameson, GfK NOP
Meanwhile, those who actually have justified the purchase are in some cases discovering that the most holy thing about the Jesus-phone is the coverage.
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Written by Chris Davies on November 26th, 2007 with no comments.
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Fashion-conscious Apple-addicts may be busy squealing over their new iPhones in the UK, but The Times is naming and shaming Apple and O2 for selling “the worst contract on the market it terms of value for money”. The contract - which lasts a minimum of 18 months and costs at least £35 ($72) a month - includes a mere 200 free text messages and 200 minutes of free calls, comparing badly to O2’s standard package which offers the same for £10 less.
“This is a very poor-value product and only makes sense if you are willing to sacrifice value for the new handset” Rob Barnes, Moneysupermarket.com
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Written by Chris Davies on November 21st, 2007 with no comments.
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2/3 of the iPhone buyers in UK are new customers for O2, according to TimesOnline. Currently we haven’t real figures on the numbers of sales since the launch on Friday, but it’s sound to be a good deal for O2 so far.
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Written by Chris on November 15th, 2007 with no comments.
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