Last month, after a couple of eggnogs at the office, <a href=”http://cultofmac.com/?p=1574″>I drenched my keyboard in a cup of coffee</a>. Kind readers suggested running it through the dishwasher. Of course, putting keyboards in dishwashers is the kind of thing you read on the internet all the time, but never believe it actually works.
So, skeptical that it would work, I tried it myself.
I’m happy to report that running a filthy, coffee-stained keyboard through the dishwasher works great. The keyboard is spotless, and it works perfectly.
Feel me: dishwashers make keyboards better than new.
Full procedure after the jump.
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Written by Leander Kahney on January 9th, 2008 with no comments.
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Image via Sydney Morning Herald
BusinessWeek reports that sources claim Apple has a deal with Fox, Warner Bros., Paramount, and Lionsgate to allow sales, rentals or both through iTunes. If so, this could prove a huge boon for Apple. At last year’s All Things D conference, CEO Steve Jobs referred to its digital television device business as “a hobby.” Though promising an iPod for the living room, the AppleTV has been quite slow to catch on by Apple’s recent standards. That’s according to sales estimates from analysts and also anecdotal evidence: I’ve been to a lot of geeks’ houses in San Francisco and never seen a single AppleTV in the living room.
At this point, I’m ready to admit that Apple’s assumptions for the movie market were flat-out wrong — barely anyone wants to own movies in download format alone. I haven’t bought a single film myself, but there have been plenty of times when I would gladly rent a movie download — it’s faster than NetFlix and easier than walking down the street to Blockbuster. At the same time, for the movies I love, I want a tangible artifact to hold onto. I want to explore their special features and revisit favorite scenes. At the moment, Apple’s downloads are worse than what I can get at the store. But a rental? Heck, if it means staying on the coach, I’m in. Especially if it’s less than $3.
BusinessWeek via EpiCenter
Written by Petemortensen on January 8th, 2008 with no comments.
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Certain rumor-mongers (Boy Genius Report, specifically) today made the prospect of an online-only record label owned by Apple and headed by Jay-Z the hot rumor for this year’s MacWorld. After all, Jay-Z just quit as president of Def Jam — he must be going to work for Apple.
Don’t believe the hype. Jay’s tenure at Def Jam was far from an overwhelming success, and he starred in an HP commercial. That alone would give Apple pause in most cases. Secondly, I don’t see what Apple gains by sharing their venture with Jay as the executive in charge. The company would be much better served following the cue of Starbucks and launching a label with high-profile, established artists making new, high-margin recordings under tight distribution. And, on that level, the source of this rumor becomes a bit more clear. I do believe it’s possible that Apple might launch a record label — they got clearance from the last deal with Apple Corps, if I recall correctly. It might even be iTunes-only. But if Jay-Z’s involved, it’s for a recording contract — not as business leader. Then again, “launching” a label could easily mean putting out the first album…
Via BGR.
Written by Petemortensen on January 3rd, 2008 with no comments.
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Image copyright Andre Gunther
As another year in the Apple-watching game comes to an end, I wanted to take a quick moment to look back on the year that was and search for themes. Given how much Apple got done in 2007, there were a lot to choose from, but one really stands out: Golden Convergence Strikes Back.
For those who weren’t closely watching the moves of Apple closely during the mid-’90s, this might be a new term for you, but it’s a long-time idea in Mac circles. Variously credited to Bahamut of MacEdition and Robert Morgan of Recon for Investors, Golden Convergence speaks to the idea of taking a lot of seemingly divergent technologies and suddenly integrating them into a superior and seamless whole. Originally tagged to the rumored launch of the Apple Media Player in early 1998 (never happened), Golden Convergence has shown up dramatically throughout the second coming of Steve Jobs, from the standardization of USB and FireWire down to the wide use of Mac OS X despite initial resistance by the installed base.
But 2007 was when it really blossomed. We saw Apple take dozens technologies and roll them out to multiple platforms. OS X mutated and got optimized for the AppleTV, iPhone and, later, the iPod Touch. CoverFlow, initially created for iTunes 7, showed up first on the AppleTV, then the iPhone, then the iPod Classic, Nano and Touch before becoming the centerpiece of the Leopard UI. Front Row moved from the AppleTV to virtually every Mac on the market. Flexibility bred new uses, new interactions, new consistency. Everything Apple worked on had a tighter link than ever to another Apple product.
And nowhere is this more evident than the iPhone, the most flexible platform Apple has created since the original Mac. For now, it’s officially impossible to install third-party software on it, but that will change in early 2008 with the release of the iPhone and iPod touch Software Developer’s Kit. The reason that the iPhone is great is that nothing about it makes it a phone only. Its form is built for maximum flexibility. Few hardware buttons. Multi-touch creating hardware controls where and as they are needed. It can be an Internet browsing tablet, an iPod and an e-mail reader. Nothing about its hardware design precludes any future uses. If you build it, this thing will come along.
And that right there is the essence of Apple’s new spin on Golden Convergence. Don’t design anything in hardware that locks you into a current use or goal. Instead, build an interface flexible enough to accommodate all kinds of future uses or even new businesses. The iPhone could become a very powerful gaming platform is Apple decided to steer it in that direction. It could be slightly modified into a point of purchase device. The next version, upgraded with 3G and a GPS chip, could easily become a navigation device to challenge Garmin’s product line. Get a decent CCD into it with a better lens and a flash, and it’s a decent consumer digital camera.
It’s brilliant design, and it flips on its head the way that Apple approached new technologies in the 1990s. Back then, Apple wanted to make everything: printers, digital cameras, scanners, PDAs, stereos, game consoles — everything. Now, Apple still wants to play in all kinds of product categories, but they’re setting themselves up to do that with a single device. Don’t sell everything. Sell everyone iPhones. You’ll reduce your number of SKUs while also locking people into a product that generates monthly revenue long after its purchase price has been swallowed. Every year, build in faster chips and add a few features that are locked into hardware. Do everything else via software.
Apple already started this process in 2007, and I expect to see it increase dramatically over the next five years. After all, would you rather by an Apple TV or just get a high-capacity next-gen iPhone that can wirelessly stream video to your TV? It’s the safest way to innovate, and Apple nailed it. Happy New Year, everyone!
Written by Petemortensen on December 31st, 2007 with no comments.
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Our pals over at Wired’s Gadget Lab have gathered together 15 of the most foul-smelling Apple forecasts ever, including a number of hits from the ever-prescient Rob Enderle. This is my all-time favorite:
Hewlett Packard iPod To Be a Winner
“The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly.” Ă¢ââââŹÂ Rob Enderle, quoted in MacObserver in August 2004.
The whole list is hilarious. It still doesn’t include my favorite of all time, delivered by (among many others) Cliff Joseph, which was that in 1998 Apple was ready to move into the Internet Set-Top Box game with a sub-$1000 product called “Columbus.” This was a done deal. As you might recall, Columbus was the iMac.
Check the list and report back. Any you think they missed?
Written by Petemortensen on November 5th, 2007 with no comments.
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