Sprint spending $100 million to promote its iPhone competitor

Sprint is making good on their promise to spend $100 million to promote their new iPhone competitor, the Samsung Instinct. The advertisements start running on May 9th, but the commercials are now available to view on YouTube. The advertisements very obviously take aim at the iPhone, with some shots showing the two devices side by side.

The advertisements leverage the EV-DO and true GPS that are packed into the Instinct. Sprint is hoping to use that comparison to convince people to buy the Instinct and not the iPhone. Someone should tell Sprint that the 3G iPhone, which could very well have GPS, will pack those features. No doubt Sprint’s Rev. A is fast, but so is HSDPA.

The advertisement conveniently leaves out the obvious fact that the iPhone has more screen real estate, and that it has a capacitive touch screen. The Instinct will no doubt be a good phone, but it will just not be the same appeal and wonder that the iPhone brings. So if you were looking for a tried and true iPhone killer, the Instinct is close, but alas no cigar.

[Via Gizmodo]

Written by Chase Higgins on May 7th, 2008 with no comments.
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