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³ª´Â Macworld 2008 ¿äÁ¡¿¡ ÀÇÇÏ¿© ÁøÂ¥·Î ¾îÁ¦ ¾Æ·¡·Î ½ÃÄ×´Ù À̾ú´Ù. Steve ÀÏÀÇ ¿äÁ¡Àº Áö½ÄÀÇ °ÍÀ̰í, ¾îÁ¦, ±×ÀÇ Àü¼³ÀûÀÎ ¿¬¼³Àº ¼Ò·® ±×µéÀÇ ¸Å·ÂÀ» ÀÒ¾ú´Ù. 'ºÕÀÇ ºÎÁ·, "1°³ÀÇ °Í ´õ"°¡, ½ÇÁ¦·Î, »õ·Ó°í, È£ÄèÇÑ Á¦Ç°ÀÇ »©¾Ñ±ä ¸í¹éÇÑ ºó ¹ÝÁ¡ ÀÖ¾ú´Ù.

À۳⠵¿¾È, Apple´Â À߸øÇÏÁö ¾Ê´Â´Ù ÇÒ ¼ö ÀÖ¾ú´Ù. ±×µéÀº ±â¼¼ÀÇ Á¶¸³À¸·Î Á÷Á¢ÀûÀ¸·Î ¹ø¿ªÇÑ, Áøº¸µÈ Á¦Ç°, ¿ÏÀüÇÏ°í ¹× $200¿¡ ÆØÃ¢ÇÏ´Â ±×µéÀÇ ¸òÀÇ ½Ã³»¸¦ Ç®¾î ³õ¾Ò´Ù. ÀÌ »óȲÀ» ÁÖ¾î, ¿äÁ¡Àº °áÄÚ Apple °øµ¿ Áö¿ª »çȸÀÇ ±â´ë ½ÇõÇϱâ À§ÇÏ¿© °¡°í ÀÖ¾î ¾Ê¾Æ´Ù.

¿Â¶óÀÎ °øµ¿Ã¼´Â ÀÌ ¿¬¼³À» Âù¹ÌÇØ °æÇâÀÌ ÀÖ´Ù, ±×·¯³ª ³ª´Â ÀÌ¹Ì AppleÀÇ ¹ý¿ø¿¡ accusing ´«À» µµ´Â Gizmodo¿Í Engadget¿Í °°Àº À¥»çÀÌÆ®¸¦ ÁÖÀÇÇß´Ù. À̰ÍÀ» ÃѰèÇÏ´Â À¯ÀÏÇÑ ¹æ¹ýÀº ¹«½¼ Apple¸¦ "º¸´Â ÁøÂ¥·Î" ¾îÁ¦ Ç®¾î ³õÀºÀ» °´°üÀûÀÎ ¿À¸¥´Ù. ù¹øÂ°·Î, ¿ì¸®´Â ³ª°¡ ±×°ÍÀ» ºÎ¸£°í±â ½Í±â ¶§¹®¿¡, ÁøÂ¥·Î Apple°¡ ºñ½ºÅ¸ ´ÙÀ½ ±×µéÀÇ ½ÃÀå Á¡À¯À²À» Áõ°¡ÇÒ °ÍÀ» µµ¿î Ç¥¹ü, ´Ü´ÜÇÑ ¹æÃâ, ¶Ç´Â "OS ¹öÀü ³ª¶ô"ÀÇ ¼º°øÀÌ ÀÖ´Ù. ¾ÆÁ÷±îÁø ÁÁ½À´Ï´Ù. ±×·¯³ª ¿©±â¿¡¼­ À§¿¡, °ÍÀº Á¶±ÝÀ» ½Ã¾ú´ø µ¹¾Ò´Ù.

½Ã°£¿¡ ºüµíÀÌ Á¦°ÅµÈÁö ¾î´À °ÍÀÌ ±Ý ÁÖÀο¡¼­ ´ÙÀ½ ¹æÃâ, ±Ùº»ÀûÀ¸·Î Ç¥¹üÀÇ ¿ø·¡ º£Å¸ÆÇÀÇ ¾à¼ÓÇÑ Æ¯Â¡Àº ŸÀÓ Ä¸½¶ÀÇ ¿Ô´Ù. ±ä ±â´ë°¡, ¿ì¸® "½ÅÁ¦Ç°"¸¦ Á¦¾ÈµÈ ÈÄ¿¡, ±Ùº»ÀûÀ¸·Î °Í¿¡ ÀÖ´Â °øÇ× ±âÁö±¹ ±×¸®°í Çϵåµå¶óÀ̺ê. ³ª°¡ Ç¥¹üÀ» À§ÇØ ¼³Ä¡Çß¾ú´Ù ³ªÀÇ ¿ø·¡ °øÇ× ±Ø´Ü ÀûÀÌ°í ¹× Çϵåµå¶óÀÌºê ´Â ¹«¾ùÀÌ ¹®Á¦Àΰ¡? ´ë½Å, Áö±Ý ³ª´Â ´ë È¥ÀÚ¼­ Á¦Ç°À» À§ÇØ Á¦»ïÀÚ ÁÖº¯ ÀåÄ¡°¡ ´õ ½Î°í, ¾Æ¸¶ ´õ °ß½ÇÇϰí, ÀϹÝÀûÀ¸·Î ³´ ¶§, ¹ÛÀ¸·Î Æ÷Å©·Î Âï¾î¾ß ÇÑ´Ù.
À§ÇèÇÑ Çõ½ÅÀÌ Apple¿¡¼­ ÀÏÇÏÁö ¾ÊÀº °÷¿¡ Apple ÅÚ·¹ºñÁ¯ ÀÇ ÃÖ±Ù °æ¿ìÀÇ °íÀ峪´Â ù¹øÂ° È­½ÅÀ» Æ÷À§ÇÏ´Â ´Ù·® ³íÀïÀÌ ÀÖ¾ú´Ù. Apple ÅÚ·¹ºñÁ¯ 2´Â, ±×·¯³ª, º¸±â ot ÀÏÀ» ³õ°í, ¿µÈ­ ÀÓ´ë·á ¾ÆÀ̵ð¾î´Â ´Ü´ÜÇÑ °ÍÀÌ´Ù. °¡°ÝÀº ´ç½ÅÀÇ Æò±Õ ´ëÇü Àα⠿µÈ­ º¸´Ù´Â ³·°Ô ¾îµò°¡¿¡ ¾É´Â $4.99°¡ ¿ä±Ý ¸Â´Ù.
´ÙÀ½ Àü½Ãȸ iPod/iPhone »çÅÂ. SDKÀÇ Çö½ÇÀº ¾ðÁ¨°¡ ±ÙÁ¢ÇÏ¿© ¾ò°í ÀÖ´Ù, ±×·¯³ª Apple´Â »ý°¢Çß´Ù ÀúÈñ¸¦ ³Ñ¾î¼­ ÇâÇÑ iPhone¿¡¼­ iPod¸¦ À§ÇÑ ¸î¸î »õ·Î¿î ÀÀ¿ë ÇÁ·Î±×·¥À» Ç®¾î ³õ±â À§ÇÏ¿© ¹°¸®°Ô ÇØ À¯ÁöÇÒ °ÍÀ̶ó´Â Á¡À». ¾ó¸¶³ª Â÷°¡¿î! ¿ì¸®´Â ÁÖ½Ä, ³¯¾¾, ÁÖ, ¿ìÆí¹° ¹× Áöµµ¸¦, "ÀÚÀ¯·Î¿î"¸¦ À§ÇØ ÀüºÎ ¾ò´Â´Ù. ´Ù½Ã ¸»ÇÏ¸é ´ç½ÅÀº ÀÌ¹Ì iPod°¡ ¾ø´Â °æ¿ì¿¡. À̸¥ ä¿ëÀÚ´Â 5°³ÀÇ ÀÚÀ¯·Î¿î ½ÅûÀ» À§ÇØ $20 ÀÌ»ó Æ÷Å©·Î Âï´Â °ÍÀ» Çϱ⿡ ÀÇÇØ Apple¿¡ ÀÇÇØ ´Ù¸¸ Æò¼Ò¿Í °°ÀÌ Âñ·¯, ¾ò´Â´Ù.
±×¸®°í ¸¶Áö¸·À¸·Î, Macbook °ø±â. I was initially wowed by this thing, and its hard to deny Apple's marketing plan- it fits inside an envelope? 'The thinnest laptop ever' is an excellent piece of computing design and minituarisation, but could have been oh so much more. There are a few areas where the target market (road warriors), will find issues, such as the non-replaceable battery.
I respect and adore Apple, but yesterday they came dangerously close to losing my interest altogether. Its isn't a coincidence that the shares have fallen to $160, and the 'Keynote Index' theory is broken. All in all, Macworld 2008 wasn't successful, and Apple will have to reel out some special products over the next few months in order to regain their impetus. Where were the new Apple Cinema Displays? Where was my iPhone 3G announcement? Where was my Macbook Pro refresh? These, and many more glorious products, were noticeably absent...


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Read more articles on Apple and Apple TV and Macbook Air and Macworld and Macworld 08 and SDK and Steve Jobs and Time Capsule and iPhone and iPod and keynote and leopard.

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