I just caught the “Pizza Box” Get a Mac spot during the Top Design premiere, and it struck me. Not because it’s particularly brilliant — it hits the same mark exactly that all the other college-related Apple ads have lately — but because I realized it was the first time I had actually paid attention to a Get a Mac ad in almost three months. Nor have I talked about one with anybody in more than a year. People don’t even get upset about it or make parody ads anymore. PC and Mac have been up there so long that I’m expecting them to introduce their children at any minute. Worse than being annoying or controversial, Apple’s core Mac marketing campaign has become the one thing the Cupertino Collective can never allow itself to be: boring.
Apple’s been here before. Switch had its (rather desperate) day. Think Different saved Apple during its darkest times. But each of them eventually outlived its usefulness based on where Apple was as an organization. Today, Apple has become a powerhouse in media and a top-three computer maker. The iPhone is poised to become as ubiquitous as the iPod. And Get a Mac’s playful jabs are starting to make Apple look small. “Able to run Microsoft Office” isn’t news to anyone who could be swayed by a TV ad.
What’s the next narrative? How does Apple start its next growth curve, whether through marketing or design?
Written by Pete Mortensen | Source: http://cultofmac.com
on September 4th, 2008 with no comments.
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Rumor has it that Apple is getting ready to release a killer new iPhone app that will serve as an interactive album application, delivering lyrics, artwork, behind-the-music photos and other bonus content to supplement the lack of a physical CD. Little about the alleged app is known, but it is suspected to offer a new interface for the digital booklets that some albums come with in iTunes.
Written by Edward Kirk | Source: http://www.iphonealley.com/sitewide?
on September 4th, 2008 with no comments.
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As those of you who have heard my appearances on the iPhone Alley Podcast know, I'm a big fan of Shure's SE line of in-ear headphones. Earlier today they released the SE102s, a new edition at the bottom of the line-up, starting at $99.99. They also announced that in a new attempt to target smartphone owners like those with iPhones, they are now offering their MPA, which add a microphone and a control button, discounted when bundled with any of the SE line headphones.
Written by Edward Kirk | Source: http://www.iphonealley.com/sitewide?
on September 4th, 2008 with no comments.
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Well, we found out last week that iPhone Girl wasn't fired for accidentally letting a picture of herself end up on someone's new iPhone 3G. She found fame incidentally and suddenly, with her photograph rapidly traveling from one corner of the internet to another, so it's not surprising that she's a little freaked out by all the media attention (like this post) she's getting.
Written by Edward Kirk | Source: http://www.iphonealley.com/sitewide?
on September 3rd, 2008 with no comments.
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