Swiss designers Big Game have just launched a collection of pimped everyday objects called “New Rich” by replacing one plastic part on each with real gold.
In it are Apple earbuds with a gold “bolo tie” look, lending a hint of bling to your iPod. Subtle, yes. Practical, no. Cool, definitely.
The idea behind it?
“We’ve picked standard, universal products, and replaced a part of each object by an equivalent in gold…We love the shrewd blend between the down-to-earth functionalism of mass-products and the ultimate precious material: gold.”
Prices to come…
via Josh Spear
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