Rumor: Could the Apple TV be receiving an iTunes Store update?

Right now you have to download content on your computer in order for it to be available on your Apple TV. After the release of the iTunes Wi-Fi store there are rumors floating around of a similar feature popping up in the next Apple TV update.

With the recent advent of movie rentals through iTunes this would be a great new feature. With all of these devices sporting access to the iTunes store Apple is going to have to move the library associations online so people can have access to all of the content they’ve purchased regardless of which device was used.

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