Two iPhones per person, no cash accepted, says Apple
It seems that Apple has had enough of folks buying the iPhone for unlocking and resale. According to a new Apple policy, one customer can purchase a maximum of two iPhones, and cash is no longer accepted to pay for the device.
Apple spokeswoman Natalie Kerris said “Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift. We’re requiring a credit or debit card for payment to discourage unauthorized resellers.”
According to Apple over 1.4 million units of the iPhone were sold since its launch in late June 2007. Apple’s CFO Tim Cook stated that Apple believes that 250,000 of those iPhones were intended for unlocking and resale.
While iPhone unlocking and resales could have a beneficiary immediate effect on Apple’s revenues in the short term, the company is losing long term revenue it receives from the phone’s exclusive carrier AT&T that splits its customer profits with Apple.
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