Walmart Relaunches MP3 Store With 74-cent Tracks
Walmart’s Updated MP3 Downloads
Giant discount retailer Walmart has slashed its price for MP3 music to 74 cents, challenging both leader Apple and Amazon. The Bentonville, Ark. chain also announced Tuesday it’s MP3 store will offer a free download with each music CD purchased.
The new pricing is limited to what Walmart calls its “Top 25,” songs from such artists as Coldplay, Nickelback and Carrie Underwood.
The Walmart announcement comes as Apple offers 99-cent MP3 pricing and Amazon sells DRM-free music for 89 cents. With 8 million and 4.5 million tracks, respectively, both Apple and Amazon have larger MP3 libraries than Walmart’s 3 million selections.
In 2007, Walmart touched off a price war after it announced it would sell MP3 tracks without Digital Rights Management technology for 94 cents each. Apple responded by reducing its non-DRM tunes to 99 cents from $1.29.
In addition to the price cut, the giant retailer also said starting in November it would begin offering a free MP3 download with every CD purchased.
The relaunched MP3 Music Downloads store will now support the Mac, as well as Linux and Windows. Walmart also added the Windows version of the iTunes application alongside Windows Media Player.
Written by Ed Sutherland. Read more great feeds at is source WEBSITE
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